The Method of Consumer Segmentation That Is Based on Population

question 14

Multiple Choice

The method of consumer segmentation that is based on population characteristics is:

• A)demographics.
• B)psychographics.
• C)geographic.
• D)polygraphic.

---

Definitions:

Blue Bloods

A term used to describe people of noble birth or belonging to a high social class, emphasizing aristocratic heritage.

Self-Esteem

How favorably someone evaluates himself or herself.

Agent Self

Refers to a concept in psychology that emphasizes the proactive, self-regulating aspects of an individual's personality.

Interpersonal Self

Aspect of an individual's self-concept derived from their relationships and interactions with others.