A Commercial Showing the Luxury and Quality of a Lexus

question 60

Multiple Choice

A commercial showing the luxury and quality of a Lexus is based on which type of market segmentation?

• A)Geographic
• B)Income
• C)Ethnic
• D)Geodemographic

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Definitions:

Economies Of Scale

The cost advantages that enterprises obtain due to their scale of operation, leading to a reduced cost per unit of output.

Long-Run Average Cost

The per-unit cost of production in the long term, where all inputs, including capital, are variable, often used to analyze economies of scale.

Scale Of Operation

The scope or size of a business or production process, which can affect efficiency and cost.

World Price

The international market price of a good, influenced by global supply and demand.