A Firm That Has a Database Containing Consumer Purchasing Histories

question 196

Multiple Choice

A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Benefit
• D)Usage

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Definitions:

Psychological First Aid

Immediate assistance provided to individuals experiencing psychological distress following a crisis or emergency.

Critical Incident Stress Management

A comprehensive system designed to prevent and address the psychological impact of critical incidents on individuals, particularly emergency service workers.

Psychological First Aid

An approach to help people affected by an emergency, disaster, or trauma to address their immediate psychological needs.

Play Therapy

A therapeutic approach that uses play to help children express their emotions, experiences, and feelings, facilitating the resolution of psychological difficulties.