In an External Search for Information in a Purchase Decision

question 197

Multiple Choice

In an external search for information in a purchase decision, the need for cognition is:

• A)the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
• B)a personality characteristic in which individuals engage in and enjoy mental activities.
• C)the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
• D)simulations of the knowledge structure embedded in an individual's brain.

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Definitions:

Moral Component

This refers to the aspects of decision-making that involve ethics, values, and principles of right and wrong.

Mediating Agent

An entity or factor that intervenes or facilitates a process or interaction between other entities or phenomena.

Biological Impulses

Innate and instinctual drives that determine behavior, such as hunger, thirst, and the need for sleep.

Preconscious

A term in psychoanalytic theory referring to the part of the mind that contains thoughts, memories, and feelings that are not currently in conscious awareness but can be accessed.