Which Form of Product Positioning Strategy Is Based on a Category

question 151

Multiple Choice

Which form of product positioning strategy is based on a category or type of product?

• A)Product user
• B)Product class
• C)Use or application
• D)Cultural symbol

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Definitions:

Big Mac

A double-layer hamburger produced by McDonald's that has become a globally recognized fast-food item.

Completion Rates

The percentage of participants who finish a given course, program, or study, often used as a metric of success or effectiveness.

Preferred Activity

An activity that an individual chooses or prefers over other options, often used in reinforcement learning and behavior modification strategies.

Response Deprivation Theory

A theory suggesting that a behavior can become reinforcing when access to that behavior is restricted below its baseline level of occurrence.