Which Method of Developing a Marketing Communications Budget Is Used

question 124

Multiple Choice

Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?

• A)Percentage of sales
• B)Objective and task
• C)Payout planning
• D)Quantitative methods

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Definitions:

Boundary Violation

An act of surpassing limits in professional or personal settings, leading to inappropriate or unethical behavior.

Boundary

a line or limit that defines the edge of a space or area, distinguishing it from other spaces or areas.

Acceptable Behavior

Actions or conduct that are considered appropriate, ethical, and conforming to the established norms within a society or organization.

Relationship

A connection, association, or involvement between two or more parties, often characterized by a level of emotional or social attachment.