In a Creative Brief, an Endorsement by 8 Out of 10

question 185

Multiple Choice

In a creative brief, an endorsement by 8 out of 10 doctors recommending a product is a form of:

• A)disclaimer.
• B)message theme.
• C)support.
• D)constraint.

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Definitions:

Division Revenues

The total income generated from the sales of goods or services by a specific division or segment of a larger company.

Profit Centers

Divisions or branches of a company that are directly responsible for generating its profits, tracked separately to evaluate performance.

Discretion

The ability or authority to make decisions and choices based on one's own judgment.

Corporate Executives

Senior management or high-level officers in a corporation who are responsible for making company-wide decisions.