Which Type of Schedule in Allocating Marketing Communications Uses Continuous

question 114

Multiple Choice

Which type of schedule in allocating marketing communications uses continuous advertising and communications during the year with bursts of higher intensity at specific times?

• A)Flighting
• B)Continuous
• C)Payout
• D)Pulsating

---

Definitions:

Creditor Balances

The amounts owed by a business to its creditors, representing liabilities for goods, services, or loans provided to the business.

Cash Payments Journal

An accounting ledger that tracks all cash outflows or payments made by a business.

Revenue Journal

A specialized accounting journal used to record all sales transactions of a business, tracking the inflow of revenue.

Adjusting Journal Entries

Entries made in accounting records at the end of an accounting period to allocate income and expenditures to the correct period.