Each of the Following Is a Method for Segmenting Consumer

question 113

Multiple Choice

Each of the following is a method for segmenting consumer markets except:

• A)geographic.
• B)geodemographics.
• C)distribution channel.
• D)benefits.

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Definitions:

HEXACO

A model of personality structure that expands on the Big Five traits, including Honesty-Humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, and Openness to Experience.

16 PF

A personality test that assesses sixteen primary personality factors, based on Raymond Cattell's trait theory.

16 PF

A personality test that measures 16 primary personality factors or traits.

Maslow's Hierarchy

A theory proposed by Abraham Maslow outlining a hierarchy of human needs, from basic physiological needs to self-actualization, suggesting that higher needs become motivational only after lower needs are satisfied.