The Hierarchy of Effects Model

question 17

Multiple Choice

The hierarchy of effects model:

• A)only works in the correct sequence of the model.
• B)is designed to build recall more than an actual purchase decision.
• C)clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
• D)leads to impulse buying decisions if applied correctly.

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Definitions:

Simultaneously Increases

Occurring when two or more variables or conditions rise at the same time.

Supply Decreases

A situation where the quantity of a good or service that producers are willing to sell at a given price falls, often due to increased production costs or external factors.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded.

Close Substitute

A good or service that can easily replace another, fulfilling the same need or want, typically affecting consumer choice.