Liking Follows Awareness and Knowledge in the Hierarchy of Effects

question 126

True/False

Liking follows awareness and knowledge in the hierarchy of effects model.

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Definitions:

Product Availability

The extent to which goods are in stock and accessible for purchase by consumers.

Postponement

A strategy that involves delaying the final activities in the provision of a product until after receiving a customer order, helping to reduce inventory and improve customization.

Variety of Products

A wide range of different products offered by a company to meet diverse customer needs or preferences.

Dominant Product

A Dominant Product is a key item or service offered by a company that has a significant market share or brand identity compared to its other products.