A Creative Pitch by an Advertising Agency Seeking a New

question 212

Multiple Choice

A creative pitch by an advertising agency seeking a new client should:

• A)reveal how the agency would deal with specific issues in preparing a campaign.
• B)nearly always be presented by top ad executives.
• C)be refused because the client company has not clarified its selection criteria.
• D)be the first step in the selection process.

Identify the characteristics and advantages of faith-based and other specific business types.

Compare and contrast individual versus group incentive systems, including profit sharing and gainsharing.

Understand the principles of productivity measurement systems like ProMES and their impact on organizational performance.

Analyze the effectiveness of performance evaluation methods and their connection to strategic HR objectives.

---

Definitions:

Emotional Events

Incidents or situations that elicit strong emotional responses, such as joy, anger, fear, or sadness.

Long-Term Potentiation

A long-lasting increase in signal transmission between two neurons that results from stimulating them synchronously.

Synaptic Basis

The fundamental role of synapses in transmitting signals between neurons in the nervous system.

Mood-Congruent Memory

The tendency to recall experiences that are consistent with one’s current good or bad mood.