If Effective Reach And/or Effective Frequency Are Too Low

question 123

Multiple Choice

If effective reach and/or effective frequency are too low:

• A)the company needs a larger advertising budget.
• B)the company has not spent all of its advertising budget.
• C)some of the company's budget may be wasted on extra exposures.
• D)the company will fail to attain its intended objectives.

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Definitions:

Human Skills

The abilities that enable individuals to work well with others, communicate effectively, and understand their own emotions and those of others.

Management Roles

Various functions and responsibilities held by managers, including planning, organizing, leading, and controlling.

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