Each of the Following Statements About Variability Theory Is True

question 215

Multiple Choice

Each of the following statements about variability theory is true except:

• A)ads placed in varying environments increase recall and improves encoding of the message.
• B)variability can be obtained by modifying the product positioning strategy used within the campaign.
• C)placing an advertisement in two different media would be an example of variability theory.
• D)variability can be obtained by changing the situational context of an ad.

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Definitions:

Location Economies

Cost advantages achieved by a firm due to its geographical location, influencing factors like production, logistics, and access to markets or resources.

Sheet Glass

A type of glass made by floating molten glass on a bed of molten metal to produce a flat surface, commonly used in windows, mirrors, and glass doors.

Transnational Approach

An approach taken by companies that see themselves as without a national identity and operate on a global scale, beyond geographical and cultural boundaries.

Knowledge Flow

The process by which knowledge is transferred from one part of an organization to another, or between organizations, enhancing learning and innovation.