In the Hierarchy of Effects Model, Preference for a Particular

question 145

Multiple Choice

In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except:

• A)awareness.
• B)liking.
• C)knowledge.
• D)conviction.

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Definitions:

Bass

Refers to a key theory or individual notable in leadership or musical fields, requiring context for a specific definition.

Emergent

Refers to processes or patterns that arise spontaneously or naturally within systems or organizations, not due to a specific plan.

Trait

A distinguishing quality or characteristic, typically one belonging to a person.

Process

A series of actions or steps taken to achieve a particular end.