In the Hierarchy of Effects Model, Before Sandra Will Develop

question 165

Multiple Choice

In the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:

• A)know about K-Swiss shoes and like the K-Swiss brand.
• B)have conviction that the K-Swiss brand is superior to other brands.
• C)know about K-Swiss shoes and believe they are the best.
• D)become aware of the K-Swiss brand and develop a conviction about the brand.

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Definitions:

Present Value

The current value of a future sum of money or stream of cash flows, given a specified rate of return.

Market Rate

The prevailing price or interest rate at which goods, services, or securities are traded in a free market.

Interest

The charge for borrowing money or the return on investment in savings accounts or bonds, typically expressed as a percentage.

Living Standard

The degree of prosperity, ease, physical items, and essential needs accessible to an individual, community, or social group.