A Negative Comparison Ad That Causes People to Dislike the Sponsor

question 197

Multiple Choice

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

• A)the preemptive claim of superiority.
• B)a generic demonstration of product quality.
• C)spontaneous trait transference.
• D)internal cognitive consistency.

Recognize goods that cause externalities and differentiate between positive and negative externalities.

Assess goods and services based on their excludability and rivalry in consumption.

Analyze real-world scenarios to categorize goods into the four types: private goods, public goods, common resources, and club goods based on their characteristics.

Understand the role of government in addressing issues related to common resources and public goods.

---

Definitions:

Explicitly Spelled Out

Information or instructions that are provided in a clear, direct, and detailed manner, leaving no room for confusion or interpretation.

Corporate

Relating to a large company or group of companies authorized to act as a single entity.

Body Positions

The posture or arrangement of the body, often communicating nonverbal cues or aiding in task performance.

Uncrossed Arms

A body language cue indicating openness, receptiveness, or a non-defensive attitude.