The Final Stage in the Hierarchy of Effects Model Is

question 69

True/False

The final stage in the hierarchy of effects model is liking or preference for a particular brand.

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Definitions:

Consumer Expenditures

The total amount spent by consumers in an economy on goods and services.

Government and Households

The sectors of an economy involving government spending and actions, and the consumption and savings patterns of individual households.

Business Firms

Entities involved in commercial, industrial, or professional activities, aimed at generating profits.

Public Good

A service or product offered to every member of a society for free, by either a governmental entity or a private organization or person, with no intention of making a profit.