If a Product's Benefits Can Be Presented Within an Emotional

question 168

True/False

If a product's benefits can be presented within an emotional framework, the advertisement is normally more effective, even in business-to-business advertisements.

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Definitions:

Food Preference

The selection of certain foods over others, often influenced by cultural, biological, and individual factors.

Discrimination Learning

The ability to differentiate between two or more stimuli, learning to respond to one stimulus but not the others.

Hull-Spence Model

A theory of learning that combines the drive-reduction theory of Clark Hull with the incentive theory of Kenneth Spence, focusing on how reinforcement and drive interact in producing learning behaviors.

Kohler's Relational Approach

A theory in gestalt psychology proposed by Wolfgang Köhler, emphasizing that the nature of parts of a whole is not determined just by the physical properties of the parts but by their relational roles within the whole context.