The 75-15-10 Rule Suggests That 15 Percent Represents The

question 12

Multiple Choice

The 75-15-10 rule suggests that 15 percent represents the:

• A)money spent on media time or space.
• B)money spent on ad production.
• C)money spent for the creative work.
• D)fee for the media planner.

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Definitions:

Genetic Predispositions

The inherited tendencies or vulnerabilities to exhibit characteristics or conditions, including diseases, based on one's genetic makeup.

Fear Snakes

An intense, often irrational aversion or phobia of snakes.

Heights

Elevations or areas of high altitude above a point of reference, often causing fear in some individuals.

Adopted Children

Individuals who are legally taken care of by parents other than their biological parents, forming a permanent family bond.