The Account Executive Normally Performs Each of the Following Functions

question 173

Multiple Choice

The account executive normally performs each of the following functions except:

• A)actively seeks new accounts.
• B)serves as a liaison between the client and the agency.
• C)prepares ad copy.
• D)helps define the theme of the overall IMC campaign.

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Definitions:

Constant Worry

A persistent state of anxiety where an individual is often overly concerned about a variety of issues beyond their control.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of life, not tied to any specific threat.

Insomnia

A sleep disorder characterized by trouble falling or staying asleep, leading to impaired daytime functioning.

Rapid Heartbeat

A condition where the heart rate is significantly faster than normal for age, condition, and level of activity.