Examlex
Which message strategy is linked with reasoning and thinking processes?
Discrimination
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.
Self-Serving Bias
The common tendency to attribute successes to personal abilities and failures to external factors.
Defensive Attribution
A psychological process by which individuals assign causes to behaviors or outcomes in a way that defends their self-esteem.
Stereotype
Widely held but fixed and oversimplified images or ideas of a particular type of person or thing, which can often lead to prejudiced attitudes or behaviors.
Q13: The authoritative execution assumes consumers and business
Q28: Ads using an informative executional framework are
Q45: Based on recency theory, the best media
Q126: Liking follows awareness and knowledge in the
Q164: An authoritative execution assumes that consumer and
Q183: Emotional appeals:<br>A)have been used more frequently in
Q210: The "Soup is Good Food" tagline used
Q226: Social media can be used to enrich
Q274: Humor is a rarely-used form of advertising
Q280: Wishing to think and act rich like