A Key Component of Building Brand Image and Brand Equity

question 127

True/False

A key component of building brand image and brand equity is developing brand awareness.

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Definitions:

Amygdala

A part of the brain involved in emotion regulation, especially fear and pleasure responses, as well as memory processing.

Asymmetry

Lack of equality or equivalence between parts or aspects of something; lack of symmetry.

Cortical Space

Refers to the regions of the cerebral cortex involved with processing various sensory and cognitive information.

Tongue

A muscular organ in the mouth that is vital for tasting, swallowing, and facilitating speech in humans and many animals.