Which Message Strategy Is Designed to Trigger Impulse Buys

question 32

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A)Unique selling proposition
• B)Resonance
• C)Affective
• D)Conative

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Definitions:

Monopolistic Competitor

In market economics, a monopolistic competitor refers to a company operating in a sector filled with competitors, yet it has enough differentiation to have some control over its pricing.

Downward Sloping

A description of a curve or line that shows a decrease in one variable as another variable increases, commonly seen in demand curves.

Demand Curves

Graphical representations showing the relationship between the price of a good and the quantity demanded by consumers.

Perfect Competition

Perfect Competition is a market structure characterized by a large number of small firms, identical products sold by all firms, no barriers to enter or exit the market, and perfect knowledge of prices and technology.