In a Creative Brief, the Target Audience Information Should Contain

question 66

Multiple Choice

In a creative brief, the target audience information should contain:

• A)only basic demographic information, such as gender and age.
• B)information about the users of a particular product.
• C)not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience.
• D)past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information.

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Definitions:

Universal Set

Includes all possible choices for a product category.

Camera Options

Various features or settings available on a camera that allow the user to customize how photographs are taken, such as aperture, shutter speed, and ISO.

Psychological Risk

Associated with the way people will feel if the product or service does not convey the right image.

Consumer Decision Process

The steps and thought processes consumers go through before purchasing a product or service, including need recognition, information search, evaluation, and purchase decision.