In a Creative Brief, the Message Theme Is the Benefit

question 187

True/False

In a creative brief, the message theme is the benefit or promise the advertiser will use to reach consumers or businesses.

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Definitions:

Competition

The rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.

Tariff

A tax imposed by a government on imported or exported goods, often used to protect domestic industries or generate revenue.

Solar Panels

Devices that convert sunlight directly into electricity, widely used for renewable energy generation.

Imported

Pertains to goods or services brought into a country from abroad for sale or use.