A Print Advertisement for Bijan Uses the Picture of a Grandmother

question 243

Multiple Choice

A print advertisement for Bijan uses the picture of a grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. The advertisement presents a testimonial execution with which type of message strategy?

• A)Cognitive
• B)Affective
• C)Conative
• D)Brand

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Definitions:

Organisational Budgets

Financial plans that outline an organization's projected income and expenditures over a specified period.

Planning Tool

A method or software used for organizing, managing, and envisioning the steps needed to achieve a certain goal or project.

Control Tool

Instruments or mechanisms utilized to monitor, manage, or influence processes or systems in order to achieve desired outcomes.

Financial Ratios

Quantitative measures derived from financial statement analysis used to assess a business's performance, financial health, and valuation.