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When Using the Hierarchy of Effects Model to Develop Conviction

question 125

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When using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategy to use would be:


Definitions:

American President

The elected head of state and government of the United States, serving as the executive branch's leader in the federal government.

Documentary Short

A non-fiction film of relatively short duration that documents reality, primarily for the purposes of instruction, education, or maintaining a historical record.

Biograph

An early American motion picture company, known for its pioneering role in the development of cinema in the late 19th and early 20th centuries.

General Film Company

An early American motion picture production and distribution company that was a significant force in the film industry during the silent era.

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