The Particular Type of Appeal That Should Be Used in an Advertisement

question 126

True/False

The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed.

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Definitions:

Unusual Items

Refers to uncommon or rare transactions that are not expected to occur frequently within the normal course of business.

Accounting Principles

Fundamental guidelines or rules that form the basis for accounting practices, such as relevance, reliability, comparability, and consistency.

Quick Ratio

A liquidity measure that indicates a company's ability to cover its short-term liabilities with its most liquid assets.

Percentage Increase

The proportional growth of a quantity over a specific period, calculated as the difference between the final and initial values divided by the initial value, multiplied by 100.