When Using the Hierarchy of Effects Model to Develop Knowledge

question 29

Multiple Choice

When using the hierarchy of effects model to develop knowledge for a product or brand, which would be the best message strategy?

• A)Affective
• B)Cognitive
• C)Conative
• D)Corporate

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Definitions:

Apples

Edible fruits with a sweet taste and crisp texture, coming in many varieties and colors like red, green, and yellow.

Utility Function

A mathematical representation of a consumer's preference ordering over a set of goods or outcomes, showing the level of satisfaction or utility derived from each.

Substitution Effect

The change in consumption patterns due to a change in the relative prices of goods, leading consumers to substitute cheaper goods for more expensive ones.

Price

The amount of money expected, required, or given in payment for something, reflecting the value that consumers and sellers assign to a good or service.