Intrusion Value Is

question 162

Multiple Choice

Intrusion value is:

• A)the ability of an ad to capture a viewer's attention without his or her voluntary attention.
• B)the degree to which an ad is involuntarily recalled.
• C)the perception that an ad was effective.
• D)using separate attention processes.

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Definitions:

Utility Function

A mathematical representation of how individual preferences are aggregated to represent satisfaction or utility from consuming goods and services.

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.

Budget Line

A representation of all possible combinations of two goods that an individual can afford given their income and the prices of the goods.

Income-Consumption Curve

A graphical representation showing how a consumer's optimal bundle of goods varies with changes in income.