Each of the Following Is a Type of Appeal That

question 65

Multiple Choice

Each of the following is a type of appeal that can be used in designing ads except:

• A)music.
• B)cognitive.
• C)rationality.
• D)emotion.

---

Definitions:

Social Commerce

The use of social network sites to mediate and facilitate online buying and selling of products and services.

Organic Word-Of-Mouth

Natural and unpaid spread of information and recommendations about a product or service among consumers.

Social Commerce Fraud

Fraudulent activities that occur within the buying and selling of goods or services through social media platforms.

Non-Genuine Sellers

Sellers or vendors who engage in selling counterfeit, fake, or imitation products intentionally misleading consumers.