In Allocating Its Marketing Communications Budget, a Company Such as General

question 7

Multiple Choice

In allocating its marketing communications budget, a company such as General Electric that sells kitchen appliances would tend to use the ________ schedule.

• A)flighting
• B)continuous
• C)payout
• D)pulsating

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Definitions:

Household

A social unit of people living together, typically characterized by common residence, economic cooperation, and often familial ties.

Business

An organization or economic system where goods and services are exchanged for one another or for money.

Goods and Services

The tangible products (goods) and intangible activities (services) that fulfill the needs or wants of consumers.

Factor Market

A marketplace where factors of production (e.g., labor, capital) are bought and sold.