Each of the Following Statements About the Use of Decorative

question 209

Multiple Choice

Each of the following statements about the use of decorative models is true except:

• A)the presence of a decorative model improves ad recognition, but not brand recognition.
• B)attractive models produce higher levels of attention than do less attractive models.
• C)the presence of an attractive model produces higher purchase intentions for any type of product.
• D)the presence of a decorative model influences the affective component of attitude.