A Celebrity Endorser Is Used in Advertisements Because His or Her

question 258

Multiple Choice

A celebrity endorser is used in advertisements because his or her stamp of approval offers all of the following advantages except:

• A)enhances the product's brand equity.
• B)enhances consumers' emotional bonds with the product.
• C)aids in the establishment of a "personality" for a brand.
• D)improves recall of brand benefits.

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Definitions:

Biodiversity

The variety and variability of life on Earth, encompassing the diversity of ecosystems, species, and genes.

Speciation

The process through which new genetically distinct species evolve from a single ancestral species.

Geographic Isolation

A situation where a population of species is physically separated from exchanging genetic material with other populations due to geographical barriers, leading to divergent evolution.

Reproductive Isolation

A set of mechanisms that prevent members of different species from producing offspring, or ensure that any offspring are sterile, thereby maintaining species boundaries.