When Preparing a Creative Brief, the Only Information Required in Terms

question 101

True/False

When preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

---

Definitions:

Usage of Trade

Established practices and patterns of behavior commonly observed and accepted in a particular industry.

Growers Mart

A marketplace or exchange platform dedicated to the sale and purchase of agricultural products directly from farmers.

Fresh Farm LLC

A company likely involved in agriculture, specifically in producing and possibly selling fresh farm products.

Identification

In a sale of goods, the express designation of the specific goods provided for in the contract.