A Company Seeking to Build Brand Awareness Through Repeated Exposures

question 101

Multiple Choice

A company seeking to build brand awareness through repeated exposures of the same ads is using high:

• A)frequency.
• B)continuity.
• C)exposure.
• D)reach.

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Definitions:

Assimilation

is the process by which an individual or group adopts the culture, values, and norms of another group, potentially losing their original identity.

Socialization

Socialization is the process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.

Withdrawal Of Love

A psychological condition or tactic where a person's affection, support, or comfort is intentionally withheld as a means of punishment or emotional manipulation.

Ethnic Identity

Ethnic identity is an individual's sense of belonging to a specific ethnic group, including aspects of culture, heritage, language, and traditions.