Examlex
Celebrities normally score well in terms of similarity, believability, and likeability.
Branding Strategy
A long-term plan for the development of a brand in order to achieve specific goals, including the establishment of identity and positioning in the market.
Brand Attributes
Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.
Brand Loyalty
The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.
Brand Equity
The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.
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