If a Company's Managers Want to Use a Boutique Agency

question 80

Multiple Choice

If a company's managers want to use a boutique agency for developing a special contest or sweepstakes event, who should be contacted?

• A)Media service agency
• B)Consumer promotion agency
• C)Direct marketing agency
• D)Trade promotion agency

---

Definitions:

Cohorts

Groups of individuals who share a common characteristic or experience within a defined period, often used in research to examine changes over time.

Role Diffusion

A concept in Erik Erikson's theory, referring to a lack of clarity in one's life roles and future path, typically during adolescence.

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a language, specifically the arrangement of words and phrases.

Cross-Sectional

A type of observational study that analyzes data of variables collected at one given point in time across a sample population.