A Cognitive Message Strategy

question 43

Multiple Choice

A cognitive message strategy:

• A)invokes feelings or emotions and matches these with the goods, service, or company being advertised.
• B)is the presentation of rational arguments or pieces of information to consumers.
• C)is designed to lead more directly to some type of consumer behavior.
• D)is the manner in which an ad appeal is presented.

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Definitions:

Rhodopsin

A light-sensitive receptor protein involved in visual phototransduction in the retina of the eye.

Visual Pigment

Photoreceptive molecules in the retina that absorb light and trigger nerve impulses that result in vision.

Optic Nerve

A paired nerve that transmits visual information from the retina to the brain.

Ganglion Cells

Neurons located in the retina that receive visual information from photoreceptors and transmit it to the brain via the optic nerve.