A Measure of the Impact or Intensity of a Media

question 107

Multiple Choice

A measure of the impact or intensity of a media plan is:

• A)cost per thousand (CPM).
• B)gross rating points (GRP).
• C)opportunities to see (OTS).
• D)reach and frequency.

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Definitions:

Bloggers

Individuals who create and manage content on blogs, sharing their opinions, insights, or stories on various topics.

Ethical Communication

Communication that includes all relevant information, is true in every sense, and is not deceptive in any way.

Intellectual Property Rights

Legal rights granted to creators and owners over their inventions, designs, music, and other forms of creative work.

Promotional Communication Policy

Guidelines and practices that govern how an organization communicates about its promotions, offers, and marketing campaigns to its audience.