Which Message Strategy Is a Claim of Superiority Based on a Product's

question 238

Multiple Choice

Which message strategy is a claim of superiority based on a product's specific attribute or benefit that cannot then be used by a competitor?

• A)Generic
• B)Preemptive
• C)Unique selling proposition
• D)Hyperbole

---

Definitions:

Sutures

Threads or strands used to close wounds or surgical incisions, typically absorbed by the body or removed after healing.

Skull

The bony structure forming the head, protecting the brain and supporting the structures of the face.

Cancellous Bone

A porous and spongy form of bone tissue found at the end of long bones and in the inner layers of bones, essential for metabolic processes and reducing the weight of bones.

Compact Bone

Dense, hard layers of bone tissue that give bones their strength and structure.