Effectiveness in Buying Media Time and Space Is Dependent on Each

question 163

Multiple Choice

Effectiveness in buying media time and space is dependent on each of the following factors except:

• A)agency culture and track record.
• B)relationship between the agency and the medium's sales representative.
• C)size of the agency.
• D)creativity of the media buyer.

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Definitions:

Lewin's Field Theory

A psychological theory proposed by Kurt Lewin, positing that human behavior is determined by the dynamic interactions between personal and environmental factors, represented as a "field."

Initiations

The process of beginning something, such as a new project, relationship, or phase.

Selective Group

A specific group chosen based on designated criteria to serve a particular purpose or to conduct a study.

Nonexperimental Design

A research approach that lacks the manipulation of an independent variable, making it difficult to determine cause and effect relationships.