The Preemptive Cognitive Message Strategy Is A(n)

question 39

Multiple Choice

The preemptive cognitive message strategy is a(n) :

• A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
• B)direct promotion of product attributes or benefits without any claim of superiority.
• C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
• D)untestable claim based upon some attribute or benefit.

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Definitions:

Sublimation

Channeling socially unacceptable impulses and urges into socially acceptable behavior.

Superego

One of the three components of the human psyche in Freudian psychoanalytic theory, representing the internalized societal standards of morality and ethics.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.

Superego

In psychoanalytic theory, the part of the personality that acts as a moral center, guiding behavior by incorporating societal and parental standards.