When Consumers Begin to Forget a Brand Name Because Advertising

question 167

Multiple Choice

When consumers begin to forget a brand name because advertising messages have stopped, it is a sign of:

• A)a sales-response curve.
• B)wear out effects.
• C)decay effects.
• D)carryover effects.

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Definitions:

Preferred Provider Organization

A managed care organization of medical doctors, hospitals, and other health care providers who have agreed with an insurer to provide health care at reduced rates to the insurer's clients.

Health Care Professionals

Trained and licensed individuals who provide preventive, curative, promotional, or rehabilitative health care services to individuals or communities.

Health Maintenance Organization

A type of health insurance plan that provides a wide range of healthcare services through a network of providers who agree to supply services to members.

Consumer-Driven Health Plan

A type of health insurance plan that places more control and decision-making in the hands of the consumer, typically involving high deductibles and health savings accounts.