The Cognitive Message Strategy Approach That Is Most Likely to Require

question 54

Multiple Choice

The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:

• A)hyperbole.
• B)preemptive.
• C)unique selling proposition.
• D)comparative.

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Definitions:

Culturing

Culturing refers to the process of growing cells, bacteria, or other microorganisms under controlled conditions, usually in a nutrient medium.

Pathogen

An organism, such as a virus, bacterium, prion, or fungus, that causes disease in its host.

Measles

A highly contagious viral disease marked by fever, cough, and a distinctive rash, preventable by vaccine.

Tetanus

A bacterial infection characterized by muscle spasms, caused by the bacterium Clostridium tetani entering the body through wounds.