When Using the Hierarchy of Effects Model to Develop Liking

question 116

Multiple Choice

When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:

• A)affective.
• B)cognitive.
• C)conative.
• D)corporate.

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Definitions:

Variation

The extent to which data points in a statistical distribution or data set diverge from the average or mean.

Coefficient of Determination

A statistical measure, usually represented as R^2, that indicates the proportion of variance in the dependent variable predictable from the independent variables.

Correlation Coefficient

A statistical measure that calculates the strength of the relationship between two variables.

Sum of Squares

The total of the squared differences between each data point and the mean of the dataset, used in various statistical calculations.