Generic Message Strategies Are Not Used in Business-To-Business Advertisements, Because

question 75

True/False

Generic message strategies are not used in business-to-business advertisements, because few firms dominate an industry.

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Definitions:

Adler

Alfred Adler was an Austrian medical doctor and psychotherapist, founder of Individual Psychology, which emphasizes the importance of feelings of inferiority and the creative self in shaping personality.

Behaviourist Theory

A psychological approach focusing on observable behaviours and external stimuli, while discounting internal states like thoughts and emotions.

Reinforcement

In behavioral psychology, it refers to a stimulus or event that increases the likelihood of the recurrence of a particular behavior.

Punishment

A negative consequence applied following an undesired behavior to decrease the likelihood of that behavior occurring again.