Which Type of Cognitive Message Strategy Works Best for a Firm

question 154

Multiple Choice

Which type of cognitive message strategy works best for a firm that is clearly the brand leader and the dominant company in the industry?

• A)Generic
• B)Preemptive
• C)Unique selling proposition
• D)Hyperbole

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Definitions:

Rational-Emotive

A cognitive-behavioral approach to psychotherapy that focuses on resolving emotional and behavioral problems by challenging and changing irrational thoughts.

Activating Event

An initial occurrence or situation that triggers a psychological or emotional response.

Antecedent

An event or environment condition that precedes and triggers a behavior or response.

Ellis's ABC

A cognitive-behavioral therapy model developed by Albert Ellis, focusing on the relationship between beliefs (B), consequences (C), and activating events (A).