Examlex
Affective message strategies utilize the attitude formation sequence of affective → conative → cognitive.
Trade Secrets
Confidential business information that provides a competitive edge, such as formulas, practices, or designs.
Proprietary Information
Information that is owned by an individual or a company, kept confidential, and not disclosed to the public to maintain competitive advantage.
Showrooming
The practice of visiting a store to view a product before buying it online at a lower price.
Informed Decision
A choice made after acquiring and understanding all relevant information, considering the options and consequences.
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